Madison / Franklin
Franklin has 35,886 residents (give or take 53) (ACS 2020-2024 5-year, table B01003, https://data.census.gov/table/ACSDT5Y2024.B01003?g=160XX00US5527300, checked 2026-10-19), about 1,038 people per square mile.
Franklin is about 73 miles from the Census center point for Madison in a straight line and covers 34.575 square miles of land (Census 2024 Gazetteer internal points and land area, https://www2.census.gov/geo/docs/maps-data/data/gazetteer/2024_Gazetteer/, checked 2026-10-19).
The quote form takes a ZIP code; for Franklin that is 53132 (Census 2020 ZCTA to county subdivision and ZCTA to place relationship files, ZIP areas at least 20% inside the town, https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_cousub20_natl.txt and https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_place20_natl.txt, checked 2026-10-19).
Of the 14,138 occupied homes in Franklin, 80% heat with natural gas, 1% with heating oil, 18% with electricity and 1% with propane (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=160XX00US5527300, checked 2026-10-19).
Gas heats 80% of Franklin against electricity at 18%, so most quotes here are a partial-home system that carries the shoulder seasons and the summer while the gas furnace handles the coldest nights, or a whole-home system when the house is ready for it.
Franklin has about the Milwaukee County oil share of 1% and 1 points less electric heat than the county's 19% (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=050XX00US55079, checked 2026-10-19).
Franklin has 14,540 housing units, 3% built before 1940 and 34% before 1980, with 30% built in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US5527300, checked 2026-10-19).
Franklin has 25 points fewer pre-1940 homes than Milwaukee County as a whole (28%) and 20 points more homes built after 2000 than the county's 10% (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=050XX00US55079, checked 2026-10-19).
The median Franklin home was built in 1990 (ACS 2020-2024 5-year, table B25035, https://data.census.gov/table/ACSDT5Y2024.B25035?g=160XX00US5527300, checked 2026-10-19) and the median home has 5.9 rooms (ACS 2020-2024 5-year, table B25018, https://data.census.gov/table/ACSDT5Y2024.B25018?g=160XX00US5527300, checked 2026-10-19).
62% of Franklin homes are single-family detached, 5% are in two- to four-unit buildings and 26% are in buildings of five or more units (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=160XX00US5527300, checked 2026-10-19).
23% of Franklin homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US5527300, checked 2026-10-19), so beside the 62% detached houses there is a real share of jobs where the landlord, not the resident, signs the quote.
Franklin has 17 points more detached houses than Milwaukee County overall (45%) (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=050XX00US55079, checked 2026-10-19).
No electric utility is on file for Franklin on this door yet, so this page does not name one; the name on the bill decides which rebate path applies.
Focus on Energy air source heat pump instant discount (ratepayer), run by Focus on Energy, is a live program for Wisconsin addresses and covers qualifying equipment at $900 per system (registry row 20 verified 2026-10-07, https://assets.focusonenergy.com/production/docs/trade-ally/TAS-Trade-Ally-Solutions-Rebates-Overview-20260101_CLEAN.pdf, checked 2026-10-16); confirm eligibility for the Franklin address before counting it. With 18% of Franklin homes already on electric heat and 82% on gas, oil or propane, the row that applies depends on the name on the electric bill and the fuel coming out.
Median household income in Franklin is $106,894 (ACS 2020-2024 5-year, table B19013, https://data.census.gov/table/ACSDT5Y2024.B19013?g=160XX00US5527300, checked 2026-10-19); many state and utility heat pump rebate programs set higher incentive tiers for income-qualifying households, so the household income on the application, not the town median, decides which level applies.
Heating design temperature: -5F. Source: ENERGY STAR Design Temperature Limit Reference Guide (2019 Edition), Milwaukee County row, 99% heating, PDF pages 137 to 140 of 141 (Revised 11/11/2020), https://www.energystar.gov/sites/default/files/Design%20Temperature%20Limit%20Reference%20Guide%20(2019%20Ed)%20-%20ENERGY%20STAR%20Single-Family%20New%20Homes_Rev11.pdf, fetched 2026-10-19, 99%.
That -5F figure is the Milwaukee County cold-day number a Franklin heat pump is sized against, so ask the installer to show the system's heating output at -5F, not at the milder rating-label temperature.
Ask whether the quote is whole-home or partial-home, because with 80% of Franklin on gas and 18% already electric the two paths carry different rebate figures and different sizing.
Ask for the heat-loss calculation room by room; the median Franklin home has 5.9 rooms and was built around 1990, and the count of heads and the tonnage follow the rooms and the insulation, not the square footage.
The form on this page is the follow-up for Franklin. The public number is the number the contractor quotes from.
No local contractor is named on this door for Franklin yet. A request from this page goes to the first licensed shop that takes the door.