Madison / Menasha

Heat pump installation in Menasha, WI - up to $900 rebate

Menasha in Winnebago County

Menasha has 18,273 residents (give or take 84) (ACS 2020-2024 5-year, table B01003, https://data.census.gov/table/ACSDT5Y2024.B01003?g=160XX00US5550825, checked 2026-10-19), about 3,023 people per square mile.

Menasha is about 92 miles from the Census center point for Madison in a straight line and covers 6.044 square miles of land (Census 2024 Gazetteer internal points and land area, https://www2.census.gov/geo/docs/maps-data/data/gazetteer/2024_Gazetteer/, checked 2026-10-19).

The quote form takes a ZIP code; for Menasha that is 54952 (Census 2020 ZCTA to county subdivision and ZCTA to place relationship files, ZIP areas at least 20% inside the town, https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_cousub20_natl.txt and https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_place20_natl.txt, checked 2026-10-19).

3,023 people per square mile puts Menasha in suburban density, where the outdoor unit usually sits in a side yard and the noise is not an issue for neighbors.

Fuel mix

Of the 8,123 occupied homes in Menasha, 74% heat with natural gas, 1% with heating oil, 22% with electricity and 1% with propane (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=160XX00US5550825, checked 2026-10-19).

Gas heats 74% of Menasha against electricity at 22%, so most quotes here are a partial-home system that carries the shoulder seasons and the summer while the gas furnace handles the coldest nights, or a whole-home system when the house is ready for it.

Menasha has about the Winnebago County oil share of 1% and 2 points more electric heat than the county's 20% (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=050XX00US55139, checked 2026-10-19).

Housing stock

Menasha has 8,518 housing units, 18% built before 1940 and 57% before 1980, with 18% built in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US5550825, checked 2026-10-19).

Menasha tracks Winnebago County on housing age, with the county at 19% pre-1940 and 20% post-2000 (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=050XX00US55139, checked 2026-10-19).

The median Menasha home was built in 1974 (ACS 2020-2024 5-year, table B25035, https://data.census.gov/table/ACSDT5Y2024.B25035?g=160XX00US5550825, checked 2026-10-19) and the median home has 5.3 rooms (ACS 2020-2024 5-year, table B25018, https://data.census.gov/table/ACSDT5Y2024.B25018?g=160XX00US5550825, checked 2026-10-19).

59% of Menasha homes are single-family detached, 12% are in two- to four-unit buildings and 19% are in buildings of five or more units (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=160XX00US5550825, checked 2026-10-19).

36% of Menasha homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US5550825, checked 2026-10-19), so beside the 59% detached houses there is a real share of jobs where the landlord, not the resident, signs the quote.

Menasha has 7 points fewer detached houses than Winnebago County overall (66%) (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=050XX00US55139, checked 2026-10-19).

Rebate path

No electric utility is on file for Menasha on this door yet, so this page does not name one; the name on the bill decides which rebate path applies.

Focus on Energy air source heat pump instant discount (ratepayer), run by Focus on Energy, is a live program for Wisconsin addresses and covers qualifying equipment at $900 per system (registry row 20 verified 2026-10-07, https://assets.focusonenergy.com/production/docs/trade-ally/TAS-Trade-Ally-Solutions-Rebates-Overview-20260101_CLEAN.pdf, checked 2026-10-16); confirm eligibility for the Menasha address before counting it. With 22% of Menasha homes already on electric heat and 76% on gas, oil or propane, the row that applies depends on the name on the electric bill and the fuel coming out.

Median household income in Menasha is $64,698 (ACS 2020-2024 5-year, table B19013, https://data.census.gov/table/ACSDT5Y2024.B19013?g=160XX00US5550825, checked 2026-10-19); many state and utility heat pump rebate programs set higher incentive tiers for income-qualifying households, so the household income on the application, not the town median, decides which level applies.

Cold-day number

Heating design temperature: -4F. Source: ENERGY STAR Design Temperature Limit Reference Guide (2019 Edition), Winnebago County row, 99% heating, PDF pages 137 to 140 of 141 (Revised 11/11/2020), https://www.energystar.gov/sites/default/files/Design%20Temperature%20Limit%20Reference%20Guide%20(2019%20Ed)%20-%20ENERGY%20STAR%20Single-Family%20New%20Homes_Rev11.pdf, fetched 2026-10-19, 99%.

That -4F figure is the Winnebago County cold-day number a Menasha heat pump is sized against, so ask the installer to show the system's heating output at -4F, not at the milder rating-label temperature.

Next step

Ask whether the quote is whole-home or partial-home, because with 74% of Menasha on gas and 22% already electric the two paths carry different rebate figures and different sizing.

Ask for the heat-loss calculation room by room; the median Menasha home has 5.3 rooms and was built around 1974, and the count of heads and the tonnage follow the rooms and the insulation, not the square footage.

The form on this page is the follow-up for Menasha. The public number is the number the contractor quotes from.

No local contractor is named on this door for Menasha yet. A request from this page goes to the first licensed shop that takes the door.

Where should the follow-up go?

We will follow up by email. No calls.

No spam, no sold information. One follow-up about exactly this request.