Madison / Monona
Monona is about 5 miles from the Census center point for Madison in a straight line and covers 3.257 square miles of land (Census 2024 Gazetteer internal points and land area, https://www2.census.gov/geo/docs/maps-data/data/gazetteer/2024_Gazetteer/, checked 2026-10-19).
Monona has 8,527 residents (give or take 38) (ACS 2020-2024 5-year, table B01003, https://data.census.gov/table/ACSDT5Y2024.B01003?g=160XX00US5553675, checked 2026-10-19), about 2,618 people per square mile.
The quote form takes a ZIP code; for Monona that is 53716 (Census 2020 ZCTA to county subdivision and ZCTA to place relationship files, ZIP areas at least 20% inside the town, https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_cousub20_natl.txt and https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_place20_natl.txt, checked 2026-10-19).
Of the 4,159 occupied homes in Monona, 72% heat with natural gas, 1% with heating oil, 23% with electricity and 1% with propane (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=160XX00US5553675, checked 2026-10-19).
Monona has about the Dane County oil share of 0% and 2 points less electric heat than the county's 25% (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=050XX00US55025, checked 2026-10-19).
Gas heats 72% of Monona against electricity at 23%, so most quotes here are a partial-home system that carries the shoulder seasons and the summer while the gas furnace handles the coldest nights, or a whole-home system when the house is ready for it.
The median Monona home was built in 1963 (ACS 2020-2024 5-year, table B25035, https://data.census.gov/table/ACSDT5Y2024.B25035?g=160XX00US5553675, checked 2026-10-19) and the median home has 5.3 rooms (ACS 2020-2024 5-year, table B25018, https://data.census.gov/table/ACSDT5Y2024.B25018?g=160XX00US5553675, checked 2026-10-19).
Monona has 4,341 housing units, 7% built before 1940 and 68% before 1980, with 21% built in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US5553675, checked 2026-10-19).
Monona has 3 points fewer pre-1940 homes than Dane County as a whole (10%) and 12 points fewer homes built after 2000 than the county's 33% (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=050XX00US55025, checked 2026-10-19).
68% of Monona homes were built before 1980 and only 21% in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US5553675, checked 2026-10-19), so most of the stock predates modern insulation codes; the installer's heat-loss calculation, not a square-footage rule, decides the tonnage.
56% of Monona homes are single-family detached, 7% are in two- to four-unit buildings and 35% are in buildings of five or more units (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=160XX00US5553675, checked 2026-10-19).
46% of Monona homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US5553675, checked 2026-10-19), so beside the 56% detached houses there is a real share of jobs where the landlord, not the resident, signs the quote.
Monona has 6 points more detached houses than Dane County overall (50%) (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=050XX00US55025, checked 2026-10-19).
46% of Monona homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US5553675, checked 2026-10-19), so the market splits between resident-led jobs where the occupant picks the system and landlord-led jobs where they do not, and the rebate paperwork differs.
No electric utility is on file for Monona on this door yet, so this page does not name one; the name on the bill decides which rebate path applies.
Focus on Energy air source heat pump instant discount (ratepayer), run by Focus on Energy, is a live program for Wisconsin addresses and covers qualifying equipment at $900 per system (registry row 20 verified 2026-10-07, https://assets.focusonenergy.com/production/docs/trade-ally/TAS-Trade-Ally-Solutions-Rebates-Overview-20260101_CLEAN.pdf, checked 2026-10-16); confirm eligibility for the Monona address before counting it. With 23% of Monona homes already on electric heat and 74% on gas, oil or propane, the row that applies depends on the name on the electric bill and the fuel coming out.
Median household income in Monona is $87,773 (ACS 2020-2024 5-year, table B19013, https://data.census.gov/table/ACSDT5Y2024.B19013?g=160XX00US5553675, checked 2026-10-19); many state and utility heat pump rebate programs set higher incentive tiers for income-qualifying households, so the household income on the application, not the town median, decides which level applies.
Heating design temperature: -6F. Source: ENERGY STAR Design Temperature Limit Reference Guide (2019 Edition), Dane County row, 99% heating, PDF pages 137 to 140 of 141 (Revised 11/11/2020), https://www.energystar.gov/sites/default/files/Design%20Temperature%20Limit%20Reference%20Guide%20(2019%20Ed)%20-%20ENERGY%20STAR%20Single-Family%20New%20Homes_Rev11.pdf, fetched 2026-10-19, 99%.
That -6F figure is the Dane County cold-day number a Monona heat pump is sized against, so ask the installer to show the system's heating output at -6F, not at the milder rating-label temperature.
Ask whether the quote is whole-home or partial-home, because with 72% of Monona on gas and 23% already electric the two paths carry different rebate figures and different sizing.
Ask for the heat-loss calculation room by room; the median Monona home has 5.3 rooms and was built around 1963, and the count of heads and the tonnage follow the rooms and the insulation, not the square footage.
The form on this page is the follow-up for Monona. The public number is the number the contractor quotes from.
No local contractor is named on this door for Monona yet. A request from this page goes to the first licensed shop that takes the door.